Strategy + Development + Training
Responsible Gambling Consultancy
Assisting stakeholders in navigating & improving responsible gambling efforts.
OPPORTUNITY
RISK
Failure to properly assess and address problem gambling and other related social issues continues to be a primary risk factor to growth.
DYVE
Dyve helps organizations understand the associated risks and assists in the development of strategies and programs that will increase the effectiveness of responsible gambling programs. In doing so, brands can meet their social responsibility obligations while also protecting and growing their business interests.
Jamie’s Wednesday Musings for March 2nd, 2022
On this second day of #PGAM2022, I reflect on hotlines, A-List celebrities in gambling ads, and high-five a positive trend I’m seeing.
Jamie’s Friday Musings for February 4th, 2022
Criticism of Responsible Gambling Prevention Messaging Let’s jump straight to the point. Messaging aimed at reducing problem gambling and gambling harm is really, really hard. This is why I’m frustrated when I see criticism of prevention campaigns. And I become doubly...
What’s That Stale Smell?
When I started gambling, I was the poster child of responsible gambling (RG). I had a front-row seat watching the development of gambling addiction in a close friend and with this awareness, I followed every RG suggestion with extreme care. I knew it was critical....
Who We Help
GAMING INDUSTRY
OPERATORS | AFFILIATES | CONSULTANTS
The long-term sustainability of the gaming industry requires constant innovation around player protection and marketplace perception. Establishing the right strategy, internal programs, and external messaging will be essential for success.
AWARENESS & ADVOCACY GROUPS
STATE COUNCILS | NON-PROFITS | PRIVATELY HELD
Creating awareness at scale is at the heart of most awareness and advocacy campaigns. Establishing messaging and creative that increases attention will provide much-needed attention and leverage.
PROFESSIONAL SPORTS
LEAGUES | TEAMS | ATHLETES | AGENTS
Gaming partnerships and endorsements provide an opportunity for new revenue. Maximizing long-term revenue through mitigating risk should be the focus of all stakeholders.
TREATMENT PROVIDERS
THERAPISTS | APP DEVELOPERS
As more treatment options are created, differentiating your services and creating top of funnel content will be essential for growth and development.
MEDIA
NETWORKS | NEWS OUTLETS
The gaming industry provides substantial advertising growth opportunities, but must be balanced with public perception of exposing youth and at-risk individuals to brand messages.
Interested in learning more?
Schedule a 30-minute call to get started. We'll discuss your needs and begin to craft a package that meets the goals of your organization.
“As your organization navigates the complex landscape that is the current gaming industry, you will need many different perspectives in the room.
With dyve, I’m confident that you’ll gain deep expertise and insight into the social causes surrounding gaming that will allow you to make better decisions and protect your brand from unintended side effects.”
JAMIE SALSBURG
FOUNDER
ADVISING
STRATEGY
MESSAGING
CONSULTING
POSITIONING
RISK MITIGATION