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Responsible Gambling Campaigns Have an Authenticity Problem

Responsible Gambling Campaigns Have an Authenticity Problem

by Jamie Salsburg | Oct 28, 2020 | Corporate Social Responsibility, Responsible Gambling, Responsible Gaming

A few weeks back, I tweeted the following: Q: Why do so many #responsiblegambling or #safergambling campaigns fail? A: They lack the key ingredient of authenticity. — dyve (@dyveagency) October 13, 2020 Yes, responsible gambling campaigns have an authenticity...
The Most Perplexing Thing About Gaming Industry Brands

The Most Perplexing Thing About Gaming Industry Brands

by Jamie Salsburg | Oct 9, 2020 | Corporate Social Responsibility, Gambling Advertisements, Responsible Gaming

Here’s something that baffles me. A lot. I see incredible advertising campaigns created with significant investment in creative. The ads look great, sound great, and the brand voice and image are so polished and consistent that it quickly becomes easily...
The Danger of Waiting to Fill Your Brand’s CSR Tank

The Danger of Waiting to Fill Your Brand’s CSR Tank

by Jamie Salsburg | Oct 9, 2020 | Corporate Social Responsibility, Responsible Gaming

The ever-expanding gambling industry is on fire in the United States. Each week, it seems a major player announces a new partnership with a professional sports league or team. Heck, even the colleges are beginning to jump in the mix. And then there are the stock...
Three Significant Things We Aren’t Seeing (That We Should Be) in a Recently Controversial Gambling Ad

Three Significant Things We Aren’t Seeing (That We Should Be) in a Recently Controversial Gambling Ad

by Jamie Salsburg | Oct 9, 2020 | Gambling Advertisements, Responsible Gambling

Over the past few weeks, there have been several “missteps” when it comes to gambling content (advertising) and kids. Most people reading this will be more than familiar with Barstool Sportsbook using Boston Celtics star Jayson Tatum’s son in an Instagram post as well...
No More C+ Responsible Gambling Efforts: A Case for Breaking a Few Eggs

No More C+ Responsible Gambling Efforts: A Case for Breaking a Few Eggs

by Jamie Salsburg | Oct 2, 2020 | Responsible Gambling, Responsible Gaming

As we see more and more entrants into the USA gambling industry, competition is heating up. Another thing heating up is the criticism over content being put out by these new entrants—hello Barstool and The Action Network. Industry veterans undoubtedly look around the...

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