ARTICLES
Dvying Into Industry Topics
The Missed Opportunity of Mental Health Discussion in Safer Gambling
With today being World Mental Health Day, it's a great time to reflect on current safer gambling messaging and the lack of emphasis that is placed on mental health. From time to time there will be messaging highlighting the dangers of gambling while dealing with other...
The Myth and Dangers of “Zero Harm” Messaging
For the past 19 months, the bulk of our attention has been focused on SARS-CoV-2, the virus that causes COVID-19. During this time, another virus has been picking up speed, infecting those in the sports betting and casino industry—the use of "zero harm" as a goal or...
BREAKING NEWS: Safer Gambling Content Doesn’t Need to Be About Gambling
Over the coming weeks and months, you're likely going to notice a trend in my writings. "What is that trend?" you are wondering. Thanks, I thought you would never ask. The trend is that the vast majority of my thoughts, ideas, and suggestions come from discussions I...
Don’t Give Up Your Brand!
Over the past few months, I've noticed a trend in the responsible gambling/safer gambling space. As the discussion of these topics continues to expand, so have the number of "turn-key" solutions being offered to operators. A mix of products/campaigns, one of the...
“A Race to the Top”
Over the past several years, I've seen more and more discussion coming from gaming operators and trade groups about creating "a race to the top" on topics such as problem gambling, responsible gaming, advertising standards, and sustainability. As the talking point...
The Growing Problem with Problem Gambling Helplines
Skill or Will: What’s the Primary Obstacle Standing in the Way of Better Responsible Gambling Campaigns?
Responsible gambling campaigns just aren’t that good…yet. Yes, despite the lack of historical success, the optimist—and more importantly brand strategist—in me believes that we can and will get to a place where these campaigns aren’t as highly scrutinized and will...
Responsible Gambling Success: Does the Secret Lie in Financial Records?
When it comes to responsible gambling efforts, I think we can both diagnose the problem and prescribe a solution by simply looking at financial statements. Simply looking at how companies are capturing their responsible gambling initiatives will likely tell the story....
Please Stop Doing This!
"At (insert company name here), responsible gambling is at the heart of everything we do." Seriously, folks. Can we stop with this nonsense? Every time I hear this I imagine a small piece of the brand's goodwill dying off, never to be reclaimed. Yes, I know many great...
Dyve In Podcast Episode 008: The “Evidence-Led Approach”
In this quick episode, I highlight the red flags and considerations we should consider of the universally agreed upon "evidence-led approach" to addressing problem gambling.
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