ARTICLES
Dvying Into Industry Topics
Responsible Gambling Campaigns Have an Authenticity Problem
A few weeks back, I tweeted the following: https://twitter.com/dyveagency/status/1315967068739719169?s=20 Yes, responsible gambling campaigns have an authenticity problem. This shouldn't come as much of a surprise. I imagine Tony the Tiger would face the same struggle...
The Most Perplexing Thing About Gaming Industry Brands
Here’s something that baffles me. A lot. I see incredible advertising campaigns created with significant investment in creative. The ads look great, sound great, and the brand voice and image are so polished and consistent that it quickly becomes easily...
The Danger of Waiting to Fill Your Brand’s CSR Tank
The ever-expanding gambling industry is on fire in the United States. Each week, it seems a major player announces a new partnership with a professional sports league or team. Heck, even the colleges are beginning to jump in the mix. And then there are the stock...
Three Significant Things We Aren’t Seeing (That We Should Be) in a Recently Controversial Gambling Ad
Over the past few weeks, there have been several “missteps” when it comes to gambling content (advertising) and kids. Most people reading this will be more than familiar with Barstool Sportsbook using Boston Celtics star Jayson Tatum’s son in an Instagram post as well...
No More C+ Responsible Gambling Efforts: A Case for Breaking a Few Eggs
As we see more and more entrants into the USA gambling industry, competition is heating up. Another thing heating up is the criticism over content being put out by these new entrants—hello Barstool and The Action Network. Industry veterans undoubtedly look around the...
Regulated Sports Betting + Price Premiums
I often see the argument made that regulated sports betting products need to be equal to their illegal offshore opposition in order to “capture the black market”. This line of thinking follows the belief that in order to get the market to switch from illegal providers...
Who Will Emerge as “The Volvo of the Gaming Industry?”
When you hear “Volvo”, what is the first word that comes to mind? Wait, did you think of something? Ok, then. Let me take a guess. Was the word “safety” or one of its close relatives like “security” or “protection”? Thanks for coming to my magical mind-reading show,...
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