ARTICLES
Dvying Into Industry Topics
The Myth and Dangers of “Zero Harm” Messaging
For the past 19 months, the bulk of our attention has been focused on SARS-CoV-2, the virus that causes COVID-19. During this time, another virus has been picking up speed, infecting those in the sports betting and casino industry—the use of "zero harm" as a goal or...
BREAKING NEWS: Safer Gambling Content Doesn’t Need to Be About Gambling
Over the coming weeks and months, you're likely going to notice a trend in my writings. "What is that trend?" you are wondering. Thanks, I thought you would never ask. The trend is that the vast majority of my thoughts, ideas, and suggestions come from discussions I...
Don’t Give Up Your Brand!
Over the past few months, I've noticed a trend in the responsible gambling/safer gambling space. As the discussion of these topics continues to expand, so have the number of "turn-key" solutions being offered to operators. A mix of products/campaigns, one of the...
“A Race to the Top”
Over the past several years, I've seen more and more discussion coming from gaming operators and trade groups about creating "a race to the top" on topics such as problem gambling, responsible gaming, advertising standards, and sustainability. As the talking point...
The Growing Problem with Problem Gambling Helplines
Skill or Will: What’s the Primary Obstacle Standing in the Way of Better Responsible Gambling Campaigns?
Responsible gambling campaigns just aren’t that good…yet. Yes, despite the lack of historical success, the optimist—and more importantly brand strategist—in me believes that we can and will get to a place where these campaigns aren’t as highly scrutinized and will...
Responsible Gambling Success: Does the Secret Lie in Financial Records?
When it comes to responsible gambling efforts, I think we can both diagnose the problem and prescribe a solution by simply looking at financial statements. Simply looking at how companies are capturing their responsible gambling initiatives will likely tell the story....
Please Stop Doing This!
“At (insert company name here), responsible gambling is at the heart of everything we do.” Every time I hear this line, I envision a small piece of brand goodwill dying.
Dyve In Podcast Episode 008: The “Evidence-Led Approach”
In this quick episode, I highlight the red flags and considerations we should consider of the universally agreed upon "evidence-led approach" to addressing problem gambling.
The Most Prized Real Estate in Golf? (Part 2)
I concluded The Most Prized Real Estate in Golf? (Part 1) with a teaser that this seemingly perfect fit of DraftKings and Bryson DeChambeau might come with a few strings attached. While these sports partnerships represent new territory in the United States, they have...
Warning Sign: A Heavyweight Champion on the Ropes
The saying goes that "a photo is worth 1000 words". In this case, it's a Tweet. https://twitter.com/ronniecowan/status/1326443303521447936?s=20 The Fall of a Champion? For decades, the UK gambling industry circled the ring as a heavyweight champion. It flexed its...
The Most Prized Real Estate in Golf? (Part 1)
It's officially Masters Week, once again signaling the rebirth of Spring in the Northern Hemisphere with precision trimmed emerald green grass, azaleas bursting in full bloom, and the sweet melody of Dave Loggins' "Augusta" playing in the background. Wait. What...
Dyve Audio – Episode 001
In this "Driving with Jamie" episode, I discuss Bryson DeChambeau's new partnership which will place the DraftKings logo on what might currently be the most valuable real estate in the sport (aside from Tiger's swoosh).
Responsible Gambling Campaigns Have an Authenticity Problem
A few weeks back, I tweeted the following: https://twitter.com/dyveagency/status/1315967068739719169?s=20 Yes, responsible gambling campaigns have an authenticity problem. This shouldn't come as much of a surprise. I imagine Tony the Tiger would face the same struggle...
The Most Perplexing Thing About Gaming Industry Brands
Here’s something that baffles me. A lot. I see incredible advertising campaigns created with significant investment in creative. The ads look great, sound great, and the brand voice and image are so polished and consistent that it quickly becomes easily...
The Danger of Waiting to Fill Your Brand’s CSR Tank
The ever-expanding gambling industry is on fire in the United States. Each week, it seems a major player announces a new partnership with a professional sports league or team. Heck, even the colleges are beginning to jump in the mix. And then there are the stock...
Three Significant Things We Aren’t Seeing (That We Should Be) in a Recently Controversial Gambling Ad
Over the past few weeks, there have been several “missteps” when it comes to gambling content (advertising) and kids. Most people reading this will be more than familiar with Barstool Sportsbook using Boston Celtics star Jayson Tatum’s son in an Instagram post as well...
No More C+ Responsible Gambling Efforts: A Case for Breaking a Few Eggs
As we see more and more entrants into the USA gambling industry, competition is heating up. Another thing heating up is the criticism over content being put out by these new entrants—hello Barstool and The Action Network. Industry veterans undoubtedly look around the...
Regulated Sports Betting + Price Premiums
I often see the argument made that regulated sports betting products need to be equal to their illegal offshore opposition in order to “capture the black market”. This line of thinking follows the belief that in order to get the market to switch from illegal providers...
Who Will Emerge as “The Volvo of the Gaming Industry?”
When you hear “Volvo”, what is the first word that comes to mind? Wait, did you think of something? Ok, then. Let me take a guess. Was the word “safety” or one of its close relatives like “security” or “protection”? Thanks for coming to my magical mind-reading show,...