ARTICLES
Dvying Into Industry Topics
Skill or Will: What’s the Primary Obstacle Standing in the Way of Better Responsible Gambling Campaigns?
Responsible gambling campaigns just aren’t that good…yet. Yes, despite the lack of historical success, the optimist—and more importantly brand strategist—in me believes that we can and will get to a place where these campaigns aren’t as highly scrutinized and will...
Responsible Gambling Success: Does the Secret Lie in Financial Records?
When it comes to responsible gambling efforts, I think we can both diagnose the problem and prescribe a solution by simply looking at financial statements. Simply looking at how companies are capturing their responsible gambling initiatives will likely tell the story....
Please Stop Doing This!
"At (insert company name here), responsible gambling is at the heart of everything we do." Seriously, folks. Can we stop with this nonsense? Every time I hear this I imagine a small piece of the brand's goodwill dying off, never to be reclaimed. Yes, I know many great...
Dyve In Podcast Episode 008: The “Evidence-Led Approach”
In this quick episode, I highlight the red flags and considerations we should consider of the universally agreed upon "evidence-led approach" to addressing problem gambling.
The Most Prized Real Estate in Golf? (Part 2)
I concluded The Most Prized Real Estate in Golf? (Part 1) with a teaser that this seemingly perfect fit of DraftKings and Bryson DeChambeau might come with a few strings attached. While these sports partnerships represent new territory in the United States, they have...
Warning Sign: A Heavyweight Champion on the Ropes
The saying goes that "a photo is worth 1000 words". In this case, it's a Tweet. https://twitter.com/ronniecowan/status/1326443303521447936?s=20 The Fall of a Champion? For decades, the UK gambling industry circled the ring as a heavyweight champion. It flexed its...
The Most Prized Real Estate in Golf? (Part 1)
It's officially Masters Week, once again signaling the rebirth of Spring in the Northern Hemisphere with precision trimmed emerald green grass, azaleas bursting in full bloom, and the sweet melody of Dave Loggins' "Augusta" playing in the background. Wait. What...
Responsible Gambling Campaigns Have an Authenticity Problem
A few weeks back, I tweeted the following: https://twitter.com/dyveagency/status/1315967068739719169?s=20 Yes, responsible gambling campaigns have an authenticity problem. This shouldn't come as much of a surprise. I imagine Tony the Tiger would face the same struggle...
The Most Perplexing Thing About Gaming Industry Brands
Here’s something that baffles me. A lot. I see incredible advertising campaigns created with significant investment in creative. The ads look great, sound great, and the brand voice and image are so polished and consistent that it quickly becomes easily...
The Danger of Waiting to Fill Your Brand’s CSR Tank
The ever-expanding gambling industry is on fire in the United States. Each week, it seems a major player announces a new partnership with a professional sports league or team. Heck, even the colleges are beginning to jump in the mix. And then there are the stock...
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