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The Myth and Dangers of “Zero Harm” Messaging

The Myth and Dangers of “Zero Harm” Messaging

by Jamie Salsburg | Oct 8, 2021 | Brand Strategy, Corporate Social Responsibility

For the past 19 months, the bulk of our attention has been focused on SARS-CoV-2, the virus that causes COVID-19. During this time, another virus has been picking up speed, infecting those in the sports betting and casino industry—the use of “zero harm” as...
BREAKING NEWS: Safer Gambling Content Doesn’t Need to Be About Gambling

BREAKING NEWS: Safer Gambling Content Doesn’t Need to Be About Gambling

by Jamie Salsburg | Oct 7, 2021 | Brand Strategy, Corporate Social Responsibility, Gambling Advertisements, Responsible Gambling

Over the coming weeks and months, you’re likely going to notice a trend in my writings. “What is that trend?” you are wondering. Thanks, I thought you would never ask. The trend is that the vast majority of my thoughts, ideas, and suggestions come...
“A Race to the Top”

“A Race to the Top”

by Jamie Salsburg | Oct 5, 2021 | Corporate Social Responsibility, Responsible Gambling, Responsible Gaming

Over the past several years, I’ve seen more and more discussion coming from gaming operators and trade groups about creating “a race to the top” on topics such as problem gambling, responsible gaming, advertising standards, and sustainability. As the...
The Growing Problem with Problem Gambling Helplines

The Growing Problem with Problem Gambling Helplines

by Jamie Salsburg | Jun 29, 2021 | Corporate Social Responsibility, Dyve Audio, Gambling Advertisements

Skill or Will: What’s the Primary Obstacle Standing in the Way of Better Responsible Gambling Campaigns?

Skill or Will: What’s the Primary Obstacle Standing in the Way of Better Responsible Gambling Campaigns?

by Jamie Salsburg | May 14, 2021 | Corporate Social Responsibility

Responsible gambling campaigns just aren’t that good…yet. Yes, despite the lack of historical success, the optimist—and more importantly brand strategist—in me believes that we can and will get to a place where these campaigns aren’t as highly scrutinized and will...
Responsible Gambling Success: Does the Secret Lie in Financial Records?

Responsible Gambling Success: Does the Secret Lie in Financial Records?

by Jamie Salsburg | Mar 5, 2021 | Corporate Social Responsibility, Responsible Gambling, Responsible Gaming

When it comes to responsible gambling efforts, I think we can both diagnose the problem and prescribe a solution by simply looking at financial statements. Simply looking at how companies are capturing their responsible gambling initiatives will likely tell the story....
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Recent Posts

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  • What’s That Stale Smell?
  • The Missed Opportunity of Mental Health Discussion in Safer Gambling
  • Please Excuse My Dear Aunt Sally

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