by Jamie Salsburg | Dec 1, 2022 | Brand Comms, Corporate Social Responsibility, Responsible Gambling, Responsible Gaming
It’s a great time to be a researcher with a focus on gaming and gambling. While still vastly underfunded in comparison to other addiction or behavioral health fields, the past few years must feel like being in the audience for Oprah’s Favorite Things for...
by Jamie Salsburg | Oct 8, 2021 | Brand Strategy, Corporate Social Responsibility
For the past 19 months, the bulk of our attention has been focused on SARS-CoV-2, the virus that causes COVID-19. During this time, another virus has been picking up speed, infecting those in the sports betting and casino industry—the use of “zero harm” as...
by Jamie Salsburg | Oct 7, 2021 | Brand Strategy, Corporate Social Responsibility, Gambling Advertisements, Responsible Gambling
Over the coming weeks and months, you’re likely going to notice a trend in my writings. “What is that trend?” you are wondering. Thanks, I thought you would never ask. The trend is that the vast majority of my thoughts, ideas, and suggestions come...
by Jamie Salsburg | Oct 5, 2021 | Corporate Social Responsibility, Responsible Gambling, Responsible Gaming
Over the past several years, I’ve seen more and more discussion coming from gaming operators and trade groups about creating “a race to the top” on topics such as problem gambling, responsible gaming, advertising standards, and sustainability. As the...
by Jamie Salsburg | May 14, 2021 | Corporate Social Responsibility
Responsible gambling campaigns just aren’t that good…yet. Yes, despite the lack of historical success, the optimist—and more importantly brand strategist—in me believes that we can and will get to a place where these campaigns aren’t as highly scrutinized and will...
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