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The Most Prized Real Estate in Golf? (Part 2)

The Most Prized Real Estate in Golf? (Part 2)

by Jamie Salsburg | Nov 11, 2020 | Corporate Social Responsibility, Dyve Audio, Gambling Advertisements, Responsible Gambling

I concluded The Most Prized Real Estate in Golf? (Part 1) with a teaser that this seemingly perfect fit of DraftKings and Bryson DeChambeau might come with a few strings attached. While these sports partnerships represent new territory in the United States, they have...
Responsible Gambling Campaigns Have an Authenticity Problem

Responsible Gambling Campaigns Have an Authenticity Problem

by Jamie Salsburg | Oct 28, 2020 | Corporate Social Responsibility, Responsible Gambling, Responsible Gaming

A few weeks back, I tweeted the following: Q: Why do so many #responsiblegambling or #safergambling campaigns fail? A: They lack the key ingredient of authenticity. — dyve (@dyveagency) October 13, 2020 Yes, responsible gambling campaigns have an authenticity...
Three Significant Things We Aren’t Seeing (That We Should Be) in a Recently Controversial Gambling Ad

Three Significant Things We Aren’t Seeing (That We Should Be) in a Recently Controversial Gambling Ad

by Jamie Salsburg | Oct 9, 2020 | Gambling Advertisements, Responsible Gambling

Over the past few weeks, there have been several “missteps” when it comes to gambling content (advertising) and kids. Most people reading this will be more than familiar with Barstool Sportsbook using Boston Celtics star Jayson Tatum’s son in an Instagram post as well...
No More C+ Responsible Gambling Efforts: A Case for Breaking a Few Eggs

No More C+ Responsible Gambling Efforts: A Case for Breaking a Few Eggs

by Jamie Salsburg | Oct 2, 2020 | Responsible Gambling, Responsible Gaming

As we see more and more entrants into the USA gambling industry, competition is heating up. Another thing heating up is the criticism over content being put out by these new entrants—hello Barstool and The Action Network. Industry veterans undoubtedly look around the...
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