by Jamie Salsburg | Mar 23, 2023 | Responsible Gaming Strategy
As I’ve spent the past few months listening to the open meetings preparing for the launch of sports betting, it’s easy to be a fly on the wall and nitpick each decision being made. We don’t have perfect information and there has yet to be a perfect...
by Jamie Salsburg | Mar 22, 2023 | Responsible Gaming Strategy
As I move forward with my personal projects and consulting aimed at reducing gambling harm, I’ll be eliminating (or suggesting the elimination of) two core concepts that are frequently used in responsible gaming messaging: fun and entertainment. To this point,...
by Jamie Salsburg | Feb 6, 2023 | Responsible Gaming Strategy
The first step to creating a successful marketing campaign is to understand your target audience. If we can understand who they are, what they think, how they engage with the world, and most importantly, how they might engage with the product or service we’re trying...
by Jamie Salsburg | Feb 6, 2023 | Responsible Gaming Strategy
A few weeks back I was reading the Twitter thread of Alun Bowden, Senior Consultant at Eilers & Krejcik Gaming, discussing Kambi’s presentation “Journey to the limitless sportsbook”. One thing that jumped out was his comment on their new 3rd Generation Trading....
by Jamie Salsburg | Feb 6, 2023 | Responsible Gaming Strategy
As I watched the growth of responsible gambling and expanded player protection across the gaming industry, there was always one operator who stood tall above the rest. This was Kindred. There was a special “it factor” that instantly captured my attention. I had long...
by Jamie Salsburg | Feb 3, 2023 | Responsible Gaming Strategy
My son is 10 years old. He’s also very much like me. Yeah, I feel your pain. It’s really rough at times, right? It’s such a brilliant time to watch him grow as his analytical mind is on overdrive 24/7/365 as are his emotions. When he analyzes a situation and it...
Recent Comments