Strategy + Development + Training

Responsible Gambling Consultancy

Assisting stakeholders in navigating & improving responsible gambling efforts.

OPPORTUNITY

The growth of the global gaming industry provides an opportunity for expansion not only within the industry, but also for its partners.

RISK

Failure to properly assess and address problem gambling and other related social issues continues to be a primary risk factor to growth.

DYVE

Dyve helps organizations understand the associated risks and assists in the development of strategies and programs that will increase the effectiveness of responsible gambling programs. In doing so, brands can meet their social responsibility obligations while also protecting and growing their business interests.

The Myth and Dangers of “Zero Harm” Messaging

The Myth and Dangers of “Zero Harm” Messaging

For the past 19 months, the bulk of our attention has been focused on SARS-CoV-2, the virus that causes COVID-19. During this time, another virus has been picking up speed, infecting those in the sports betting and casino industry—the use of "zero harm" as a goal or...

Don’t Give Up Your Brand!

Don’t Give Up Your Brand!

Over the past few months, I've noticed a trend in the responsible gambling/safer gambling space. As the discussion of these topics continues to expand, so have the number of "turn-key" solutions being offered to operators. A mix of products/campaigns, one of the...

Who We Help

GAMING INDUSTRY

OPERATORS | AFFILIATES | CONSULTANTS

The long-term sustainability of the gaming industry requires constant innovation around player protection and marketplace perception. Establishing the right strategy, internal programs, and external messaging will be essential for success.

AWARENESS & ADVOCACY GROUPS

STATE COUNCILS | NON-PROFITS | PRIVATELY HELD

Creating awareness at scale is at the heart of most awareness and advocacy campaigns. Establishing messaging and creative that increases attention will provide much-needed attention and leverage.

PROFESSIONAL SPORTS

LEAGUES | TEAMS | ATHLETES | AGENTS

Gaming partnerships and endorsements provide an opportunity for new revenue. Maximizing long-term revenue through mitigating risk should be the focus of all stakeholders.

TREATMENT PROVIDERS

THERAPISTS | APP DEVELOPERS

As more treatment options are created, differentiating your services and creating top of funnel content will be essential for growth and development.

MEDIA

NETWORKS | NEWS OUTLETS

The gaming industry provides substantial advertising growth opportunities, but must be balanced with public perception of exposing youth and at-risk individuals to brand messages.

Interested in learning more?

Schedule a 30-minute call to get started. We'll discuss your needs and begin to craft a package that meets the goals of your organization.

“As your organization navigates the complex landscape that is the current gaming industry, you will need many different perspectives in the room.

With dyve, I’m confident that you’ll gain deep expertise and insight into the social causes surrounding gaming that will allow you to make better decisions and protect your brand from unintended side effects.”

JAMIE SALSBURG

FOUNDER

ADVISING

STRATEGY

MESSAGING

CONSULTING

POSITIONING

RISK MITIGATION