When it comes to responsible gambling efforts, I think we can both diagnose the problem and prescribe a solution by simply looking at financial statements. Simply looking at how companies are capturing their responsible gambling initiatives will likely tell the story.
For operators, my guess is that responsible gambling is viewed solely as an expense, measured and tracked on the income statement. And what do we do with expenses? We try to manage or reduce them as they impact bottom-line profit.
Now, if the company instead decided to view RG as an investment towards a sustainable and profitable future, it would show up on the balance sheet. This would shift the focus towards maximizing the ROI of the investment and would be tracked and recorded under brand or goodwill.
Until there is a shift not only in mindset, but in how companies view, track, and report on responsible gambling efforts, not much will change.